Class Actions and Consumer Protection

The firm represents consumers and small businesses in class actions and complex consumer-protection litigation involving deceptive, unfair, and unlawful business practices. These matters often arise where corporate practices distort pricing, obscure material terms, or impose hidden costs on consumers at scale.

​

In recent years, regulators have increased scrutiny of retail practices that rely on confusion, opacity, or artificial pressure rather than fair competition and transparency. Despite clear guidance, some companies continue to deploy tactics that mislead consumers and undermine trust in the marketplace.

​

The firm is currently focused on remedying retail practices such as:

• Hidden or mandatory junk fees that are disclosed only after consumers have committed to a transaction (“drip pricing”)

• Deceptive retail pricing, including fictitious “original,” “comparable,” or “value” prices used to create false discounts

• False urgency and limited-time pricing claims, including deadlines or countdowns that are extended, reset, or illusory

​

Before founding the firm, North spent more than a decade defending corporations in class actions and complex litigation. That experience informs a disciplined approach to consumer cases—one focused on real economic harm, provable misconduct, and practices capable of resolution on a classwide basis.

​​

The firm brings these cases selectively, with close attention to legal standards, evidentiary support, and the practical realities of litigating against well-resourced defendants. The goal is accountability for unlawful practices that affect large numbers of consumers, not litigation for its own sake.

​​

All inquiries are reviewed carefully. Potential matters are evaluated based on the conduct at issue, the scope of consumer impact, and whether a class action is an appropriate and effective vehicle for relief.​